When you first step into the store, you will notice that it has “clouds” hanging from the ceilings.
These clouds are actually made out of 90% recycled materials, which is definitely a good way to stay authentic to their ethics and a creative way to present the store.
The store is also really neat and tidy. Unlike other stores, the racks aren’t overstuffed with clothing, which could be off-putting and overwhelming for some people.
From what we notice, the store is very organised as well because the affordable, but still iconic, brands are placed at the front, while the back has the luxury brands.
On top of that, the top floor (store entrance) is the women section and the floor below is for men.